The B!G Idea

Thinking B!G For Life

The B!G Idea is a creative education initiative that aims to put creative thinking at the centre of Ireland’s second-level education system. The programme harnesses the talents of industry professionals to work directly with 15- to 19-year-old students, equipping them with the skills to seek solutions to life’s challenges by igniting their creativity. The project included a brand refresh across print and digital mediums. Photography by Joshua Mulholland.

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Creativity Card Kit

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The B!G Idea Impact Report