
The B!G Idea
Thinking B!G For Life
The B!G Idea is a creative education initiative that aims to put creative thinking at the centre of Ireland’s second-level education system. The programme harnesses the talents of industry professionals to work directly with 15- to 19-year-old students, equipping them with the skills to seek solutions to life’s challenges by igniting their creativity. The project included a brand refresh across print and digital mediums. Photography by Joshua Mulholland.





























